CLIENT: 

PURSUIT BOATS

PURSUIT BOATS is one of the premier sport fishing and cruising boats built in the world.  Exquisite attention to detail is given in every design, from interiors crafted of rich teak and luxurious fabrics to battle-ready hulls and center console and sport configurations to run with the big boys, catch the ultimate fish and provide cruising, island hopping and tournament runs in perfection.

As director of marketing for this illustrious company, I had the pleasure of assisting with new product launches, overseeing thrilling photo shoots in helicopters and running boats, setting up enticing interior and detail shots of each boat; designing collateral and the yearly product brochure, rich with color, inspiration and gorgeous design, as well as produce award-winning ads, oversee the website design and updates, create a dealer locator and facilitate the Pursuit Rendezvous trips for owners and dealers, as well as coordinate, plan and implement annual dealer events and meetings, as well as sales events, set up and coordinate boat show artwork, design banners and booth furnishings, and run the Pursuit store.

PROJECT / CREATIVE WORK:

Michele VonGerichten, as Director of Marketing,  designed and launched:

 

  • Pursuit New Models, including OS 375

  • Pursuit website

  • Pursuit product brochure

  • Pursuit collateral, including yearly boat show posters, lighted signage, display advertising

  • Healeon booth collateral, posters and artwork and booth redesign

  • Sell Sheets

  • Product Information Sheets

  • Pursuit Store Items

  • Rendezvous collateral, give away items, site selection and project coordination

  • Photo and video shoots, including location selection, models, captains and all props - creative director

  • Annual dealer conference theme design, all educational materials, collateral and give aways

  • Educational materials for training conferences, including collateral and give aways

  • More!